Siemens Digital Industries Software
Creating new customer leads using email advertising from media companies that have client's target segments as members.
- Industry: Manufacturing
- Marketing Goals: Expand marketing channels, Get new leads
- Vertical Media, Email Advertising, Targeting/Retargeting
Challenge
Difficulty finding new channels
Various campaigns should be operated for various target segments such as industry and job level, but it was difficult to select media companies(=email marketing channels) with high targeting accuracy.
Lack of local content
They simply translated the English marketing assets of the headquarters into Korean and they were not friendly to Korean customers.
Solution
Produce emails that provide useful information to customers
In order to increase the customer's engagement, we provided quality information in the e-mail. It presented solutions to the challenges and issues facing the industry and provided the latest trends.
ABM Campaign to acquire qualified Leads
The ABM(Account Based Marketing) campaign was conducted under the condition of company name/size/industry/job role of major target audience, and we were able to get leads with high possibility of buying conversion.
Examples of content.
Siemens Digital Industries Software
Creating new customer leads using email advertising from media companies that have client's target segments as members.
Challenge
Difficulty finding new channels
Various campaigns should be operated for various target segments such as industry and job level, but it was difficult to select media companies(=email marketing channels) with high targeting accuracy.
Lack of local content
They simply translated the English marketing assets of the headquarters into Korean and they were not friendly to Korean customers.
Solution
Produce emails that provide useful information to customers
In order to increase the customer's engagement, we provided quality information in the e-mail. It presented solutions to the challenges and issues facing the industry and provided the latest trends.
ABM Campaign to acquire qualified Leads
The ABM(Account Based Marketing) campaign was conducted under the condition of company name/size/industry/job role of major target audience, and we were able to get leads with high possibility of buying conversion.
Examples of content.