Adobe Korea: Content Marketing : neodigm - Case studies of integrated marketing solutions for B2B companies

Adobe Korea: Content Marketing

Neodigm

Case Study Digital

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Adobe Korea

Content localization, planning and production of new marketing content

Industry: Creative, Marketing, Document management software
Marketing Goals: Increase app utilization, Increase brand awareness, Register for free experience
Content Planning, Content Localization, Customer Engagement Event Planning

Challenge

Adobe Korea has been operating marketing activities to get new customers and help existing customers use their products better in Korea. Although the campaign was mainly run based on global assets provided by the headquarters and APAC, the main contents were simply translated and they were not friendly to Korean customers. In addition, Adobe Acrobat DC started marketing for the first time in Korea, so it was necessary to produce new marketing assets.

Solution

Localize Global Content

We have replaced the text and images of marketing assets with ones that Korean users can feel friendly. Tutorial videos produced in English were localized by inserting Korean subtitles and recording scripts by domestic voice actors.

Study and Content Creation for New Marketing

We directly used and studied Adobe Acrobat DC products for marketing, and created a white paper with product usage guidelines for customers. In addition, to increase the awareness of the product, we produced branded videos including catchphrases, and created and distributed collaborative contents with influencer.

Examples of content.